BBC News coverage of the IBC conference in Amsterdam has brought up some interesting information about iTV in Europe.
We feel that as PVR adoption by cable and satellite companies increases, the experience that UK operators have acquired in digital interactive television (iTV) (particularly Sky) will provide them with a significant lead over other players.
It is also worthwhile considering some of this experience combined with features to 'networked' consumer electronics in the home feeding off broadband data from third-party service providers. The online interactive experience is not one that cable and satellite providers have excelled at.
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