Question: Considering that those who own a TiVo think that it's the best thing since Coca-Cola and can't stop raving about it, why do you think that the penetration of TiVo (TIVO) and other personal video recorders has been so poor in the US and the UK?
Some thoughts to date:
- Terrible marketing
- Retailers have no idea how/where to sell it
- Consumers have been put off by the sticker price
- Consumers don't like consumer electronics with subscriptions
How would you go about marketing the TiVo?
I look forward to your comments.