Long promised, often hyped, and undelivered, true Video-on-Demand may finally be coming. Imagine every TV show, available all of the time, living in the cable network, awaiting your request. Maybe this time's for real -- churn amongst digital subscribers is up to a murderous 5% per month, the DBS threat looms large, and the cable MSOs have seen that if they don't give the masses what they want, well, the masses will just take it for themselves.
Most bleeding-edge video consumers already have two VoD tools in their arsenal. NetFlix has become for many people (1.15 million at last count) the main source of video entertainment, and for some the only one. Tivo has entered the life of millions, and once experienced, a DVR is not something given up lightly.