Infinium appoints Koler to drive European Phantom launch
by Rob Fahey
Industry veteran takes the helm for Phantom Game Service's 2005 Euro launch
Florida-based Infinium Labs, which is currently preparing for the US launch of the Phantom Game Service in mid-November, has appointed Greg Koler to oversee the company's strategy for a launch in Europe.
RELEVANCE The Phantom Gaming Service is due to be launched in the US in November this year as the first subscription-based broadband gaming solution of its kind. Like cable and satellite subscriptions, consumers will receive the Phantom console for free as part of a 24 months subscriber agreement priced at $29.95 per month. Alternatively, consumers can purchase the console outright for $199 with the added benefit that if they remain active subscribers for 2 years, Infinium will refund the cost of the purchase. However, some $360 per year for a gaming subscription will likely seem excessive to the casual gamer and I therefore foresee only hard-core PC gamers taking up the service at first. Nevertheless, this could change should Infinium introduce multilevel subscription fees at a later stage (probably when the cost of the undoubtedly subsidised console shrinks with volumen shipments).
Perhaps not surprisingly this is yet again an example of a nimble upstart innovating ahead of market leaders such as PlayStation and Xbox in the gaming space.